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eBook The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) epub

by Robert G. Picard

eBook The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) epub
  • ISBN: 0823221741
  • Author: Robert G. Picard
  • Genre: Business
  • Subcategory: Industries
  • Language: English
  • Publisher: Fordham University Press; 1 edition (May 1, 2002)
  • Pages: 270 pages
  • ePUB size: 1363 kb
  • FB2 size 1439 kb
  • Formats lrf lrf mobi docx


Series: Business, Economics, and Legal Studies (Book 1). Paperback: 270 pages.

Home Browse Books Book details, The Economics and Financing of Media Companies. The Economics and Financing of Media Companies. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media.

The "Economics and Financing of Media Companies" is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them. The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which . readers have familiarity.

Financing of Media Companies is the first book to broadly apply business concepts and analyses to the . The Economics of Financing of Media Companies (Business, Economics and Legal Studies, 1). ISBN. 0823221741 (ISBN13: 9780823221745).

Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.

Электронная книга "The Economics and Financing of Media Companies", Robert G. Picard. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Economics and Financing of Media Companies" для чтения в офлайн-режиме.

Picard has added new examples and new data, and he covers such emerging areas as the economics of digital.

Items related to The Economics and Financing of Media Companies (1. .Robert G. Picard The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies). ISBN 13: 9780823221752.

Автор: Picard, Robert G. Название: The Economics and Financing of.Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand.

Public economics studies how government taxing and spending activities affect the economy - economic efficiency and the distribution of income and wealth.

Studies Business, Economics, and Communication. More Info: Kueng, Lucy, Picard, Robert G. and Towse, Ruth, Eds. Fellow, Royal Society of Arts Affiliated. (2008). The Internet and the Mass Media.

The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces-such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.
eBooks Related to The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies)
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