» » Reinventing Professional Services: Building Your Business in the Digital Marketplace

eBook Reinventing Professional Services: Building Your Business in the Digital Marketplace epub

by Ari Kaplan

eBook Reinventing Professional Services: Building Your Business in the Digital Marketplace epub
  • ISBN: 1118001907
  • Author: Ari Kaplan
  • Genre: Business
  • Subcategory: Industries
  • Language: English
  • Publisher: Wiley; 1 edition (June 28, 2011)
  • Pages: 240 pages
  • ePUB size: 1180 kb
  • FB2 size 1879 kb
  • Formats lit lrf mobi docx


Reinventing Professional Services offers valuable advice to all professionals looking to build their business during this period of unprecedented technological change. rofessionals of all stripes are having their conventional wisdom rewritten.

Reinventing Professional Services offers valuable advice to all professionals looking to build their business during this period of unprecedented technological change. This book is an essential guide. -Spencer Rascoff, CEO, Zillow. This book expertly showcases the multitude of opportunities the digital age has brought to the professional services market.

From Ari Kaplan-a recognized advisor on business and career development- Reinventing Professional . Ari Kaplan is a business strategist who spent nearly nine years practicing law with large firms in New York City.

From Ari Kaplan-a recognized advisor on business and career development- Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking.

Reinventing professional services : building your business in the digital marketplace, Ari Kaplan. Become an Umbrella Salesman Benets, Business Development, and Beyond Meeting the Media Make Mini Mufns with the Media Being the Media You, Too, Can YouTube. p. cm. Includes index. Chapter 13: Forget Technology, Remember Others to Build True Relationships. Use Technology to Say Thanks and More Pay Attention to the Pitfalls of Participation Condentiality Is Critical, So Know When to Keep Quiet Be Careful Creating Professional Relationships Online Advantages of the Cautious Approach.

In addition to Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), also released in Japanes, Ari Kaplan is the author of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business.

Kaplan's Guide to Core Skills and Employability. Get the full range of official CIMA Managing Finance in a Digital World study materials, plus two mock exams and additional learning resources

Kaplan's Guide to Core Skills and Employability. The E-Word - Kaplan's Guide to Passing Exams. The Secret Life of Projects: Kaplan's Guide to Project Management. Christopher Stoakes Books. Commercial Awareness. Get the full range of official CIMA Managing Finance in a Digital World study materials, plus two mock exams and additional learning resources. All materials are written by our expert tutors and subject specialists. Written by expert tutors.

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.

From Ari Kaplan–a recognized advisor on business andcareer development– Reinventing Professional Services:Building Your Business in. . Chapter 14: The Foundation for Follow-Up is Easy to Establish.

From Ari Kaplan–a recognized advisor on business andcareer development– Reinventing Professional Services:Building Your Business in the Digital ights on taking advantage of enterprising techniques to standout and position one’s self as an insightful chameleon rather thanas an isolated purveyor of facts and figures. Conclusion: Cultivating Community.

Home TECHNOLOGY Business Mobility & E-Commerce Reinventing Professional Services: Building Your . The technological landscape has reshaped the way white collar workers cultivate and promote their businesses

Home TECHNOLOGY Business Mobility & E-Commerce Reinventing Professional Services: Building Your Business in the Digital Marketplace. Business Mobility & E-Commerce. The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. This article offers insights on taking advantage of enterprising techniques to stand out and reinvent yourself as an insightful chameleon rather than as an isolated purveyor of facts and figures.

Kaplan has been recognized in The Wall Street Journal’s Law Blog, the Houston Chronicle, the ABA .

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace -- offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.Details the importance of offering resources instead of simply selling
Comments: (7)
Liarienen
A well-respected education, industry experience, and a book of contacts are no longer enough for a professional service provider to achieve success; greater entrepreneurial skills are now required, and each professional is now forced to become a hustler, according to Ari Kaplan in this book. The book seeks to help professionals find their way in a more informal, instant world.

To increase your professional opportunities, you need to become what the author describes as a "visible enthusiastic expert". Social media provide means by which you can increase your visibility, and technology offers ways of improving communication. Networking is still important, but it has become more complicated with the rise of social media platforms. Networking is not about collecting business cards, Facebook friends or followers, but about connecting and relating to people.

The book goes on to describe a number of other topics relevant to the marketing of professional services, including how to seize opportunities in a difficult economic environment, flexibility in fee arrangements, networking for students, the importance of knowing your clients' businesses, how to maximise the value you offer to clients, building trust, setting expectations, handling mistakes, and cultivating community.

Most professionals do not enjoy hustling for business, and they are likely to feel uncomfortable with some of the advice given in this book. On the other hand, there are now numerous different ways in which professional networking can be achieved, and any reader is likely to derive inspiration from at least some of the many tools which the author mentions. This is not the most systematic treatment of professional services marketing that I have read, but it contains quite a number of useful ideas.
GODMAX
Ari Kaplan has essentially cracked the code on professionals succeeding in today's online world. His latest guide, Reinventing Professional Services: Building Your Business in the Digital Marketplace, contains the roadmap to grow your business and thrive in today's fast-paced and dynamic digital environment. Ari breaks down every aspect of operating a business on the web, combining vital 21st-century business and marketing theory with "hustler"-like strategies to improve client relations and make businesses more searchable in the digital marketplace. From how to be savvy with social media, to tips for students to effectively network, Ari Kaplan thoroughly and eloquently lays out the steps to online success.

Many professionals, especially older ones, may feel intimidated by social media, a mentality which is inevitably detrimental to business as this world is increasingly more dependant on social media and marketing. Ari teaches professionals how to effectively and authentically connect with their audiences and create long-standing relationships through sincere communication.

Ari sprinkles personal anecdotes throughout the book, rendering it not only an informative read, but also an extremely engaging one. Through scores of interviews with impressive leaders from a variety of fields, Ari provides the reader with countless examples of how professionals can use digital tools available at their disposal to not only increase their online presence, but also their overall marketability. Reinventing Professional Services is a must-read for any professional serious about standing out in today's ever-changing technological world.
Thundershaper
A lot has been written these days about technology's impact on the changing landscape of professional services. Author Ari Kaplan approaches these trends by focusing on strategies professionals can incorporate in order to be successful in today's marketplace.

"We must engage in a broader conversation that enables providers of services to reinvent instead of simply repeat past services," he says. Technology is a driver of that conversation as well as social media, but ultimately, the most successful professionals today are what Kaplan refers to as White Collar Hustlers. The recession and technology's impact has made it more difficult for professionals to build and sustain relationships with the same longevity as in years past. Now, professionals need to "hustle" by becoming more entrepreneurial - from identifying common connections with clients or customers by leveraging social media to becoming Visible Enthusiastic Experts, those who create opportunities to interact with their core audience.

Kaplan argues that success today requires both skill and style and explains how technology can help professionals hone both. His practical approach allows readers to either apply any one of or all of his strategies to their business. Each chapter provides a thoughtful, overall message that applies to professional service providers such as lawyers, doctors or accountants and marketers, as well.

Kaplan does a great job in underscoring the value of personal interaction. "While technology offers advantages in terms of setting the foundation for sincere relationships, personal interaction is what helps it develop. Mastering the balance between technology and the relationship that it impacts, however, often contributes to professional success.

Kaplan's real-life examples of success from law firms are obviously relatable, particularly in an industry that is only recently becoming more comfortable with the concepts of digital marketing. Kaplan provides professionals with a wide ranging number of individual concepts that are useful to both those beginning
their digital education, such as the students he references in the chapter "Students Have Everything to Gain from the White Collar Hustle" to the more seasoned tech-savvy professional who is seeking new and innovative ways to expand their network and ultimately their book of business.
eBooks Related to Reinventing Professional Services: Building Your Business in the Digital Marketplace
Contacts | Privacy Policy | DMCA
All rights reserved.
lycee-pablo-picasso.fr © 2016-2020