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eBook Beijing Jeep: The Short, Unhappy Romance of American Business in China epub

by Jim Mann

eBook Beijing Jeep: The Short, Unhappy Romance of American Business in China epub
  • ISBN: 0671620274
  • Author: Jim Mann
  • Genre: Business
  • Subcategory: Industries
  • Language: English
  • Publisher: Simon & Schuster; First Edition edition (November 1, 1989)
  • Pages: 288 pages
  • ePUB size: 1226 kb
  • FB2 size 1534 kb
  • Formats lit mobi docx mbr


Los Angeles Times reporter Mann finished this book after the June 1989 student revolts, and his tone reflects the more sober, less eager approach Americans are taking toward China and business in China these days

Los Angeles Times reporter Mann finished this book after the June 1989 student revolts, and his tone reflects the more sober, less eager approach Americans are taking toward China and business in China these days. Here, Mann has skillfully woven together the story of the venture to produce the American Motor Company (AMC) Jeep in China, a project greeted with enthusiasm but one that, as Mann shows, turned out to be plagued by difficulties, mostly because of culture clash.

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Beijing bureau chief for the Los Angeles Times from 1984 to 1987, Mann .

The author focuses on the often absurd tribulations of American Motors Corp. which, after four years of tough negotiations, joined forces with a state-owned enterprise to build Jeeps in Beijing, only to find the hard bargaining had just begun

BEIJING JEEP The Short, Unhappy Romance of American Business in China. The rush into China seemed to offer something for everyone.

BEIJING JEEP The Short, Unhappy Romance of American Business in China. 333 pp. New York: Simon & Schuster. There's a Chinese saying, ''Tong chuang yi meng,'' which Jim Mann tells us means ''Same bed, different dreams.

The unspoken terms that China's leaders wanted: to be able to design and manufacture the Jeep themselves.

Written by Jim Mann, this was his first book as a LA Times bureau chief stationed in Beijing for 3 years. The book does an excellent job at depicting the cat and mouse game where the Americans were trying for easy money just being assembler of parts kits from Detroit. The unspoken terms that China's leaders wanted: to be able to design and manufacture the Jeep themselves.

Beijing Jeep: The Short, Unhappy Romance of American Business in China. Coauthors & Alternates. ISBN 9780671725044 (978-0-671-72504-4) Softcover, Touchstone Books, 1990.

When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell .

When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television for every family, a personal computer for every office. Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders.

Booknotes interview with Jim Mann on Beijing Jeep: The Short, Unhappy Romance of American Business in China, February 4, 1990, C-SPAN

Booknotes interview with Jim Mann on Beijing Jeep: The Short, Unhappy Romance of American Business in China, February 4, 1990, C-SPAN. Chinese car manufacturer Shuanghuan Auto, who are known for their copy of the Toyota Land Cruiser Prado (J120) front end, BMW X5 (E53) rear end and BMW X3 side skirt designed car, the Shuanghuan SCEO, also made a copy of the Jeep Cherokee XJ known as the Shuanghuan SHZJ213.

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Analyzes the manifold difficulties faced by Western companies such as American Motors trying to do business in a newly opened China
Comments: (7)
Bedy
This book is an interesting look at how business was conducted in China during the economic liberation in the 1980s. It's quite interesting but it doesn't really follow one person's story which can make it slightly confusing. Overall I would recommend it to anyone with an interesting in how business was conducted in China, if not I wouldn't necessarily go out of my way to read it.
Fomand
Too much to tell you, but very enjoyable, easy reading. Mr. Mann writes both informative, but entertaining - he KISS - keeps it simple stupid. Too lengthy and dense would cause me to Zzzzzzz. So far I have enjoyed each of his books. The subject matter is VERY interesting, and his writing doesn't detract from the subject matter.
Jazu
This book is absolutely required reading for anyone contemplating any business venture or involvement in China. We also recommend it warmly to any student of contemporary Chinese history or global business. Author Jim Mann does an exceptional job of telling the harrowing story of a high-stakes joint venture that developed when American Motors set out to manufacture Jeeps in China. The battle lines were quite clear, and this "joint" venture proved to be quite a skirmish. The partners' expectations could not have been more different. Far from being a collaboration, Beijing Jeep was a contest in which the parties used deception, subterfuge and obfuscation to wrestle for what they wanted, while giving away as little as possible. The Chinese sought access to modern automotive technology and foreign exchange. The Americans chiefly wanted to sell to China's vast domestic market and to use low-cost Chinese labor in their supply chain. Beijing Jeep depended upon ongoing Chinese subsidies until Chrysler acquired AMC. This account effectively ends with that acquisition and with the Tiananmen uprising shortly thereafter, although the author added an updated epilogue. This Jeep's rough road offers critical lessons about driving business in China.
Samugor
Fifteen years ago, this book chronicled the successes, foibles, and missteps on the first US auto manufacturers to startup in modern China. This during the time when Premier Deng was just starting to modernize China's industry in the early 80s after Mao's death. Written by Jim Mann, this was his first book as a LA Times bureau chief stationed in Beijing for 3 years. He finishes the book just after Tiananmen incident in 1989, when the new acquirer Chrysler buys AMC from Renault and shuts the Chinese JV down.
The book does an excellent job at depicting the cat and mouse game where the Americans were trying for easy money just being assembler of parts kits from Detroit. The Chinese wanted newer technology models, to upgrade the Soviet installed manufacturing of legacy Jeeps that was sold during the 50s. They also wanted design capability and technology transfer assistance to build their own manufacturing infrastructure. The unspoken terms that China's leaders wanted: to be able to design and manufacture the Jeep themselves. Not content to merely be an assembler, they had self-reliance goals to provide the PLArmy's with a new four door, soft-top Jeep, now and for years to come. This takes a huge amount of resources and money, which both China and AMC did not have. China didn't have lots of hard currency and AMC was simply undercapitalized and did not have a parent with deep pockets.
Mann's story has 25 chapters and 6 pages of notes, most references are from American and Chinese newspapers. His tale of woe is interesting, fast paced, and reads like a novel. Of course most of the dialog is from AMC's point of view, but he attempts to decipher the Chinese point of view too. But like most things PRChinese, it was day late and a dollar short. His book also includes a useable 13-page index. I did not read the B-school version of this book published 9 years later, but read this book from a local public library. Mann's conclusion is that American business will have an expensive, long, arduous, and bittersweet experience in establishing a manufacturing beachhead in China. His last remark is: "If there ever is truly a huge, unified China market, it will likely be captured not by the foreigners who have been pursuing this commercial dream for more than a century, but first of all by the Chinese themselves."
One thing that Mann does not do is set the larger stage on what other company's investments are going on during the Deng's Reform and Opening (79-89), for both American and Chinese. He does do a very brief intro on p114 on Overseas Ethnic Chinese (OEChinese), but did not describe any OEChinese investments into mainland China. I think this is a serious omission as it would have been very interesting to see a comparison and contrast between management styles and preferential treatment given to Chinese re-patriots. Most early repats established JVs in the Shenzhen and Xiamen SEZs in the 80s. As a group, OEChinese are a tremendous US$3Trillion economic force as described in Chapter 11 of Rohwer's book "Asia Rising," (1995, 0-684-82548-1).
OEChinese is also covered in a Singapore Mgmt U's, G.T. Haley's etal "New Asian Emperors," (1998, 0-7506-4130-4) another B-school reader. On p58-9, there is a listing of 37 important OEChinese families. There are over 25 OEChinese Billionaires in ASEAN nations. OEChinese actually did the most investment into China during the first decade of Deng's Opening, especially from Indonesia, Thailand, Malaysia, and the Philippines. They funneled funds in through Hong Kong. This was described in Haley's book 5 years ago and Rohwer's book 10 years ago but covers the same time frame as Mann's.
Hong Kong-based Rohwer's thesis was that US will benefit from China and Beijing-based Mann's thesis is opposite.
Juce
Recently Automotive News (April 30, 2012) featured an article entitled "Jeep keeps pushing for China production", mentioning that "Chrysler now sells the Jeep Grand Cherokee, Wrangler, Compass and Patriot in China. All are imported." They say Chrysler is trying to find a JV partner, and that "approval can take some time" for them to obtain from the government to produce Jeeps there. Though "the Jeep brand has a long history in China and a loyal fan base"....it sold 22,294 units in China last year.

Now what does this tell you about US business executives?....

You are in the world's most profitable automobile market (US) where the Japanese earn nearly 80% of their profits, and its your home market.....and you are spending valuable resources trying to enter into an emerging market you have been in for decades, havent made any money, is full of corruption/graft (and in order to be "successful", being in the auto industry, would surely have to be violating the FCPA in a major way...), where you can only transfer tech one way...to Ch competitors while also helping to build up a supply network that will eventually produce Ch made cars for US export to attack your own home market, where any money you make cant be expatriated outside of Ch (unless you violate Ch. "laws"), where the mandatory JV will help facilitate all of the above, etc...

...and...you even have a book that can help guide you to make the right decisions.....and yet you STILL follow the heard and hype....

In a capitalist society, you cant possibly survive.....and in the Ch. hybrid capitalist-command economy you have positively no chance whatsoever...
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