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eBook The Leader's Edge: Using Personal Branding to Drive Performance and Profit epub

by Susan Hodgkinson

eBook The Leader's Edge: Using Personal Branding to Drive Performance and Profit epub
  • ISBN: 0595359892
  • Author: Susan Hodgkinson
  • Genre: Business
  • Subcategory: Job Hunting & Careers
  • Language: English
  • Publisher: iUniverse, Inc. (September 9, 2005)
  • Pages: 146 pages
  • ePUB size: 1597 kb
  • FB2 size 1195 kb
  • Formats rtf lrf txt mbr


The Leader’s Edge is a must read for aspiring entrepreneurs and executives.

The Leader’s Edge is a must read for aspiring entrepreneurs and executives.

The Leader's Edge book. The Leader's Edge is a must read for aspiring entrepreneurs and executives

The Leader's Edge book. The Leader's Edge is a must read for aspiring entrepreneurs and executives. The Leader's Edge provides keen insights and actionable prescri "The Leader's Edge is a must read for aspiring entrepreneurs and executives.

The Leader's Edge: Using Personal Branding to Drive Performance and Profit – Электрондук китептин автору: Susan Hodgkinson. Бул китепти Google Play Китептер колдонмосу менен компьютерде, android жана iOS түзмөктөрүндө окуңуз

The Leader's Edge: Using Personal Branding to Drive Performance and Profit – Электрондук китептин автору: Susan Hodgkinson. Бул китепти Google Play Китептер колдонмосу менен компьютерде, android жана iOS түзмөктөрүндө окуңуз. The Leader's Edge: Using Personal Branding to Drive Performance and Profit китебин оффлайн режиминде окуу үчүн жүктөп алыңыз да, кызыктуу жерлерин белгилеп, кыстармаларды сактап, эскертмелерди жазыңыз.

The Leader?s Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. The Leader?s Edge provides keen insights and actionable prescriptions for creating a personal brand.

The Leader's Edge is a must read for aspiring entrepreneurs and executives. Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work.

Book DescriptionHave you ever wondered what comes to mind for your boss, your customers, or your colleagues when your name is mentioned?

Book DescriptionHave you ever wondered what comes to mind for your boss, your customers, or your colleagues when your name is mentioned? Every leader, at every level, has a personal brand?an operative reputation. Your brand impacts your ability to achieve extraordinary results, and it either fuels or derails your long-term career success. Your brand consists of a complex set of characteristics and dynamics that play out in thousands of scenarios each workday.

Using Personal Branding to Drive Performance and Profit The Leader’s Edge A comprehensive and effective guide to leadership, written by award-winning author, speaker and executive coach Susan Hodgkinson. The Leader’s Edge outlines a powerful approach to professional development rooted in Hodgkinson’s simple but brilliant framing of the five dimensions of leadership: 5 P’s of Leadership Brand®– Persona, Product, Packaging, Promotion and Permission.

In 2005, Hodgkinson published The Leader’s Edge: Using Personal Branding to Drive Performance and Profit with iUniverse. The book received the Pinnacle Book Achievement Award in 2009 and is now considered to be the defining textbook on personal branding for leaders in the US and abroad. Hodgkinson’s work has been featured in The Wall Street Journal, The New York Times, The Indian Express, The Detroit Free Press, Essence Magazine, The Boston Globe, Fox News, Chronicle, and other major electronic media and syndicated business columns.

Using Personal Branding to Drive Performance and Profit. Published September 7, 2005 by iUniverse, In. .Check nearby libraries.

The Leader’s Edge: Using Personal Branding to Drive Performance and Profit, Susan Hodgkinson (2005). Read an excerpt of Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons. The Personal Branding Phenomenon, Peter Montoya, Tim Vandehey, and Paul Viti (2002). Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, Robin Fisher Roffer (2002). Connect with Chicago Booth Career Services.

“The Leader’s Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader’s Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. “Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one’s own destiny.” —David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America “Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence.” —Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation “Every leader at every level needs to read this book.” —Deborah Merrill-Sands, Former Dean, Simmons School of Management “Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.” —James G. Connolly, Former President, Citizens Financial Group “With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of ‘personal branding.’” —Donna D’Cruz, Founder and CEO of Rasa Music

Comments: (7)
Kanek
After reading this book, I felt it presented me an unexpected map to the maze of excelling in corporate America. I couldn’t wait to give 1 of the 8 copies I’d purchased of the Leaders Edge, to my daughter Marissa. She has recently begun with the wide-eyed excitement we all did at one time, her journey through the difficult path corporate America can present. As I handed it to her, I said this is the book I wish someone had given me 20 years ago as I started my career in business. I told her that as a young diverse man all I ever heard was, just work hard and the rest will take care of itself. To a certain point It’s true, you do need to work twice as hard, but this book helped me understand that this is just a small part of the larger puzzle, at best maybe 25% of the larger more complex effort needed to compete, and rise to the level of one’s dreams. In conclusion I will end where I began. This is the first and only book I have felt compelled to pass on to my daughters, I did so with the belief it will benefit their life’s journey. Thanks to Gale Manley, for passing this wonderful insight on to me.
Jeff R
Galanjov
The book outlines 5 key points for you to consider while building your personal brand. It gives sound advice on how to and also some exercises that are thought provoking.
AfinaS
This book is overly simplistic in its view of the dynamics of perception and communication. While very nice for the marketing of companies or inatimate object, or dealing with first time meetings,it circumvents the tougher work of what makes up day to day relationships. Found "Crucial Conversations Tools for Talking When the Stakes Are High" by Kerry Patterson, Joseph Grenny, Ron Mcmillan and Al Switzler along with the Handbook for the Center for Creative Leadership to be much more useful books for managers in day to day interactions. A person's reality is based more on who they are not just what another person projects. People come loaded in comunication dynamics with their own filters, some of which go back to their childhood. Learning how to discover the other's person's story and finding common ground is a better technique than just image marketing. Unfortunately I have seen this book misued in the work place by managers, particularly with female employees and in industries that this author is coaching. Could be a favorite stance of a weak, need to be liked manager who is better at playing the blame game instead of examining the problem for solutions. Communications and perception are more of an intertwining dynamic not a one sided presentation that only one party is responsible for.
Otrytrerl
I like the concepts but not the author. She's on the speaking circuit in Boston and not very gracious with her audience.
Brazil
I was a mid-level leader in my organization and working with a fantastic team of 6 others. My organization decided to add a layer of management to our team and an opportunity to lead the team I was currently on became available. I was already a direct report of my boss and thought that this role would be a great fit for me. Surely I had proven my skills and abilities although I had only been working for her for a year. During that year I had taken on many projects, executed on goals and was doing more work on a strategic level then my peers. Also I had much more leadership experience having managed for 20 plus years in different areas, won several leadership awards and worked in different environments for other companies. I applied for the position and didn’t get an interview but was invited to have a sit down with my boss. Because I had applied for the position my boss did have my resume, so with my resume in hand she said that she had NO IDEA I had so much experience!! She had already decided who she wanted to hire because I wasn’t even on her radar and probably had already offered the person the position without even looking at my resume. Angry and frustrated I immediately began blaming her (privately of course). Probably a few months later I was involved in a program that was based on the 5 P’s in the Leaders Edge by Sue Hodgkinson. Then it all became so clear to me. I had not done any work on my Promotion and just expected people to KNOW me, my contribution, my value. The light bulb went on and it was brighter than ever. I used Sue’s book to change my approach specifically on the Promotion piece. Two years later the same role became available and I had done so much work on my Promotion and being able to enhance my product that they didn’t even open the position up for other candidates. They KNEW I was the clear candidate for the role and just offered it to me. Going forward I can articulate my value to our organization and to others, I am leveraged for the product and persona that I bring to the table every day and I give myself Permission to want these things for myself and the organization.
uspeh
I had the pleasure of attending a workshop on "Defining Your Personal Brand" that Susan conducted, which turned out to be incredible! Susan as a great sense of humor and keeps you fully engaged throughout the entire day. The workshop came with pre-work that was a survey designed to gather feedback on me, Susan calls this the Market Feedback. It was valuable to see this alignment or the variation in some instances on what I thought is my strength to what was projected on the street. It prompted me to read the book on which she based this workshop. This reading effortlessly raised my attention on what I need to do to bolster my brand; to give myself the permission to accept the strengths of my traits identified by my brand ambassadors or as Susan refers to as Brand agents!
It is short book and an easy read, great to keep on your shelf and read the passages that remind you that you are the driver of your destiny. Being genuine leaders on this increasingly demanding environment we live in.
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