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eBook Selling Financial Services to Women: What Men Need to Know and Even Women Will Be Surprised to Learn epub

by Holly Buchanan

eBook Selling Financial Services to Women: What Men Need to Know and Even Women Will Be Surprised to Learn epub
  • ISBN: 0983776504
  • Author: Holly Buchanan
  • Genre: Business
  • Subcategory: Learn more
  • Language: English
  • Publisher: Hachet Pulbishing (December 15, 2011)
  • Pages: 180 pages
  • ePUB size: 1108 kb
  • FB2 size 1584 kb
  • Formats mbr lrf azw rtf


How you sell financial services to men is not the same as how you sell financial services to women.

How you sell financial services to men is not the same as how you sell financial services to women. Holly has done a fantastic job both in collecting the updated relevant details on how to sell to women, and made the information very friendly to the reader! I highly recommend this book to anyone looking to work with female clients in the financial services industry. One person found this helpful. See the results from the latest Women and Finance Survey, get marketing ideas, and learn proven sales tips from top professionals. Understanding these differences can increase your success dramatically when selling to women and selling to couples. For all the guys out there asking, Can men be successful in selling to women? the answer is an emphatic, Yes!.

Friends are generally of the same sex, for when men and women agree, it is only in the conclusions; their reasons are always different. The only problem was I didn’t think I’d have anything to write about. I’ve turned into a neurology geek studying everything I can about the differences between men’s and women’s brains.

How you sell financial services to men is not the same as how you sell financial services to women

How you sell financial services to men is not the same as how you sell financial services to women. It will also give you a huge competitive advantage. What you’ll learn in Selling Financial Services to Women:, Why you should focus on women (Hint: Boomer women are going to end up with all the money). Brain differences between men and women.

When a woman is deciding whether to work with a financial company or professional, there’s one question that is. .Holly Buchanan is the author of Selling Financial Services to Women – What Men Need to Know and Even Women Will Be Surprised to Learn.

When a woman is deciding whether to work with a financial company or professional, there’s one question that is going through her mind. And the problem is she’s not going to ask it out loud, at least not directly. The question? Do you have my best interest at heart? This is closely followed by another question she is thinking, but not asking, Do you know what my best interest is? If she feels the answer is yes to both questions, chances are extremely high she’s going to become your client or customer.

In general, men and women are physically, mentally, and emotionally different but does .

In general, men and women are physically, mentally, and emotionally different but does that really mean men and women will never be equal? The word equal means the same a. Women are sometimes defined as the primary victims of war as they lose their husbands, fathers, and brothers during war. Men and women are convinced they will never be equal, probably as early as human’s earliest days.

Gender influence financial literacy which by man have significantly greater financial literacy than woman.

How you sell financial services to men is not the same as how you sell financial services to women. Even if men and women end up buying the same product, they may have different buying processes, questions and communication styles. Understanding these differences can increase your success dramatically when selling to women and selling to couples. (It will also give you a huge competitive advantage.) See the results from the latest Women and Finance Survey, get marketing ideas, and learn proven sales tips from top professionals. P.S. For all the guys out there asking, Can men be successful in selling to women? the answer is an emphatic, Yes!
Comments: (7)
Llathidan
I had been researching this topic and just in time, I discovered this book. This book is very insightful as to what is important to women, the type of shoppers and even how you approach them. Very informative and will continue to refer back to it.
Jia
Holly has done a fantastic job both in collecting the updated relevant details on how to sell to women, and made the information very friendly to the reader! I highly recommend this book to anyone looking to work with female clients in the financial services industry.
Still In Mind
I would recommend this book to any professional. The book provides tons of information that can be put into action immediately.
Cerar
FANTASTIC
Rit
The resource is an easy read, however it brings to to the surface the differences between mean and women. The author brings to light the various areas of communication and information strategies for Women. I have and will continue to recommend this book to other advisors, as well as women I work with as clients.
Frostdefender
Holly does a wonderful job of zeroing in on the things so many women care about when it comes to financial services. I've reviewed a lot of research around the problems within the financial services industry when it comes to serving the needs of women, much of it disheartening and even infuriating. It's not surprising that so many women don't seek professional financial guidance (a combination of their own feelings of inadequacy around personal finance and an understandable lack of trust), but at the same time, quality guidance can often spell the difference between winging it and being on a good path towards reaching financial goals. For those advisors who've worked primarily with men or the man of a couple, this book can help you do a better job of providing what's needed by women clients. Highly recommend it!
Burking
Like my title says, most marketing to women experts write one book...and that book generally covers a very broad range of industries. Holly was smart enough to make her SECOND effort specifically focused on financial services. And more importantly...how to SELL to women. How to SELL..as in the "bottom line"! A must read, because the male centered strategies of the past(for FS)will not work for the future. And the future is women!
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