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eBook Jump Start Your Business Brain: Win More, Lose Less and Make More Money epub

by aa

eBook Jump Start Your Business Brain: Win More, Lose Less and Make More Money epub
  • ISBN: 0715315463
  • Author: aa
  • Genre: Business
  • Subcategory: Management & Leadership
  • Language: English
  • Publisher: David & Charles; 51328th edition (1994)
  • Pages: 256 pages
  • ePUB size: 1571 kb
  • FB2 size 1269 kb
  • Formats azw lit doc lrf
aa Management and Leadership English

Download EPUB Download FB2

Jump Start Your Business Brain" is the first piece of TRUE, fact-based marketing wisdom since David Ogilvy. "John Ruffley, Director of Marketing, M&M/Mars" Listen, learn and take action NOW! - "Guy Kawasaki, CEO, Garage Technology Ventures and author of The Art of the Start".

The most inspiring part about this book is not the data or the laws but the energy which Hall gives to entrepreneurs. It was a great exercise. It made me think about Doug Hall’s three elements in his book Jump Start Your Business Brain. Well worth the read if you’ve not picked it up before. The book is simple, straight forward and you can instantly relate to it and feel the author's energy. It's full of lots of practical, proven, easy to use ideas for marketing and creating new products and services. He takes you through some great exercises to help you drill down to work out your own: Overt Benefits The Real Reason to Believe The Dramatic Difference.

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You may end up making a ton of money. your life will take on Meaning as never before. Meaning that flows from the Relentless Pursuit of Dramatic Difference.

What makes this book unique is that the methods detailed are backed up with hard data.

Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams.

Invest in the group making do with less and quietly getting it done. Jumpstart Your Business. By putting your money into what’s already working, you’re empowering the company’s most competent and productive team members to go even further. That’s going to get more mileage from your budget. 4. Be smart, but get lucky. We dodged a couple bullets in the last two years, Jacobs says of Digital Trends.

Your Business Brickyard: Getting back to the basics to make your business more fun to run. You can do anything if you have enthusiasm. The PayPal Official Insider Guide to Growing Your Business: Make money the easy way (PayPal Press). Jump Start CoffeeScript. Report "Jump Start Your Business Brain: The Scientific Way To Make More Money".

What makes this business book different from all the rest? Its laws of success are developed on scientific data and original .

Even better, the purchase of this book also entitles the reader to conduct a Merwyn simulated test market on the probability of success for their own business plan/idea.

The author of this work transforms his own real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune.

item 5 Jump Start Your Business Brain: Win More, Lose Less, and Make More Money -Jump Start Your Business Brain: Win More, Lose Less, and Make More Money. The author of this work transforms his own real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune.

Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.
Comments: (7)
Meztisho
I was looking for a book on creating USP's, (Unique Selling Propositions) and found Bill Bodri's book, "How to write a Million Dollar USP" I had a question and called him and asked about his book and I asked if he had any "Aha's" since writing his book. He told me "No," which surprised me, yet then he offered that the real issue of the challenge(para phrasing) of writing a USP was that business owners often did not understand their value, so they couldn't relate it to their prospects. I was fascinated with the ramifications of that statement.

He then suggested another book, this one, "How to Jumpstart Your Business Brain". I quickly ordered a copy and put it aside looking for the "right" time to begin. Then the "right time" showed up and I began reading. I will Mentor on Business Marketing and Processes and as I began reading I was amazed at Doug's insights about Business.

Terms like, "Overt Benefit, Real Reason to Buy, Dramatic Difference," began lifting off the page as the core dimensions for developing and nurturing the Business Mind. Big challenge though-these concepts require "Dense Thinking" in order to mine their treasure. I am only able to read 15 pages at a time. The ideas found in this book, are not only thought provoking, but potential uncovering. Enjoy a great read.
Marilace
Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses.

Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve.

Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort.

The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through.

The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message.

My increased sales are a testament to Doug Hall's applied research.
Ballalune
Jump Start Your Business Brain spells out concrete, proven steps for creating a marketing concept for a product or a service. The basic principles could also be applied to personal branding. I have implemented these principles in my own business and helped many dozens of my small businesses clients implement theirs. I can say with confidence that they "work" for almost all businesses.

Instead of technical product development, Jumpstart Your Business Brain addresses Marketing Concept Development and naturally leads into marketing, sales, branding, strategy and mission and vision development, not to mention research and development and product reinvention. I have given away over a hundred copies of this book to my clients as gifts, urging them to read and digest its principles.

The trick, however, is in the details of implementing these principles to in a specific business. In the end, while a great read with terrific ideas, this book is a theoretical model, an intellectual framework that remains just that until a business customizes it for its use. There are many challenges that present themselves as a business begins to implement the ideas from this book. That's why, most businesses will need more than just a good reading of this book. As they begin to implement its principles, they will need to deal with many fears and other emotional roadblocks that come up and move past them.

It has two parts. The core of the book is the first part where the author lays of the "Laws of Marketing Physics." That's the good, in fact great, part. The second part of the book is his attempt to help the reader with loosening up the creative side of the brain and deal with the emotional roadblocks that present themselves. I think the second part, while providing some useful stuff, misses the mark.

But the first part makes it worth not just reading it but keeping it handy for a quick reference.

3.5/5 stars.
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