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eBook Creating Corporate Reputations epub

by Grahame Dowling

eBook Creating Corporate Reputations epub
  • ISBN: 0199252203
  • Author: Grahame Dowling
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: Oxford University Press (June 15, 2002)
  • Pages: 320 pages
  • ePUB size: 1465 kb
  • FB2 size 1301 kb
  • Formats mobi rtf azw txt


Creating Corporate Reputations. by Grahame Dowling (Author).

Creating Corporate Reputations. ISBN-13: 978-0199252206.

In book: Facets of Corporate Identity, Communication and Reputation, p. 78-196. Cite this publication. University of Technology Sydney. Identity, Image, and Performance. Addresses a 'hot topic' for all organizations. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand.

. Grahame Dowling, 2001. 1 J. Abrahams, The Mission Statement Book: 301 Corporate Mission Statements from America's Top Companies (Berkeley, CA: Ten Speed Press: 1995). This translation is published by arrangement with Oxford University Press. Creating Corporate Reputations i,!()() I. Oxford. 82., . Johnson & Johnson

Creating Corporate Reputations: Identity, Image and Performance. Corporate reputations: strategies for developing the corporate brand.

Creating Corporate Reputations: Identity, Image and Performance. Oxford University Press, Oxford, USA, 2001.

See if your friends have read any of Grahame Dowling's books. Grahame Dowling’s Followers (2). Grahame Dowling. Grahame Dowling’s books. Creating Corporate Reputations: Identity, Image, and Performance.

Communicating Corporate Reputation through Stories. portant a role to play in creating a good corporate reputation as its externally. the Australian representative of the New-York-based Reputation Institute. I. n the last few years, two developments have put the issue of corporate reputations on the radar screens of most companies. One is the highly publicized problems of Enron and Arthur Andersen, WorldCom, Adel-phia, Parmalat, Ahold, Bayer . Deutsche Bank, and many others.

Grahame R. Dowling is Emeritus Professor at the University of New South Wales, where he was affiliated with the Australian . He is also the author of Creating Corporate Reputations. 800) 405-1619 Books, US and Canada. Dowling is Emeritus Professor at the University of New South Wales, where he was affiliated with the Australian Graduate School of Management and the Australian School of Business. 401) 658-4226 Books, South America and Asia. 800) 405-1619 Customer Service. 617)-253-5646 General Inquiries.

Winning the Reputation Game. The MIT Press Cambridge, Massachusetts London, England. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. This book was set in Sabon by Toppan Best-set Premedia Limited. Printed and bound in the United States of America.

Home Explore Download Creating Corporate Reputations : Identity, Image. Download Creating Corporate Reputations : Identity, Image. Published by Guset User, 2015-05-24 07:42:02. While many books concentrate on advertising or corporateidentity as the primary tools for reputation enhancement, this book provides a more expansive andrealistic picture of what it takes to build a corporate super brand.

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.
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