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eBook Global Marketing: Foreign Entry, Local Marketing and Global Management epub

by Johny K. Johansson

eBook Global Marketing: Foreign Entry, Local Marketing and Global Management epub
  • ISBN: 0071244549
  • Author: Johny K. Johansson
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: McGraw Hill Higher Education; 4th edition (July 1, 2005)
  • Pages: 672 pages
  • ePUB size: 1764 kb
  • FB2 size 1220 kb
  • Formats lit mobi lrf azw


Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry.

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry.

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Johansson's Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management

Johansson's Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of t Johansson's Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management.

Johansson's Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management.

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught

Автор: Johansson, Johny K. Название: Global marketing ISBN: 0071263624 ISBN-13(EAN) . Описание: A discussion of how to conduct global business: foreign entry, local marketing, and global management.

Описание: Utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. This book discusses on how to market an existing product outside of the domestic market and how to develop a new product for specific local markets.

Global Marketing: Foreign. has been added to your Cart. by Johny Johansson (Author). Flip to back Flip to front.

"Johansson's Global Marketing, 4/e", utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author's rich international experience, help students move from concept to application. Most International Marketing books have 6-7 separate chapters up front that discuss the legal and regulatory, political, and cultural environments before they begin to discuss global market entry. Johansson presumes that the students have a basic appreciation of these environments and begins the market entry discussion after 3 introductory chapters. The orientation of this text is more managerial and less descriptive. This text is used both as the first course in the undergraduate level and in MBA level courses.
Comments: (7)
Kupidon
Boring waste of money
Samugul
This book really helped me to understand the parts and processes that are used in global marketing. Anyone taking a marketing class shoudl use this book.
Fonceiah
awesome
Mikarr
This is book is what in marketing they call the rip-off strategy.

Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class, as was my case. It's bad enough that the publisher has jacked up the price into the stratosphere, but to rub it in with black and white pictures is just wrong. Shame on McGraw Hill. Shame on the author. Shame on everyone involved in the selling of this book, including Amazon.

Then there's the content of the book. And even by marketing standards (this is my 4th marketing class) it's outrageously bland and dull.
Perdana
Not much to say. Ordered this as a required text for an International Marketing course (undergrad). Great price. Just what I needed.
Dont_Wory
The book was in excelent condition, I would recommend for future buyers to invest extra bucks on the shipment to get a faster delivery.
Rolorel
It's a fast & efficient service. The book is as per described. Will definitely do more business with the seller.
Received item in a good condition and made special provisions to send it faster due to my constraints.
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