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eBook International Marketing: An Asia Pacific Focus epub

by Masaaki (Mike) Kotabe,Antony Peloso,Gary R. Gregory,Gary Noble,Wayne Macarthur

eBook International Marketing: An Asia Pacific Focus epub
  • ISBN: 0470805587
  • Author: Masaaki (Mike) Kotabe,Antony Peloso,Gary R. Gregory,Gary Noble,Wayne Macarthur
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: Wiley; 1 edition (May 20, 2005)
  • Pages: 639 pages
  • ePUB size: 1748 kb
  • FB2 size 1317 kb
  • Formats lit lrf lrf lit


International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text.

International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand.

Masaaki Kotabe, Antony Peloso. The text aims to prepare the student to become an effective international marketing ma "International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.

MASAAKI KOTABEThe Washburn Chair Professor of International Business and Marketing, Temple . International Marketing: an asia pacific focus. M Kotabe, A Peloso, G Gregory, G Noble, W MacArthur, C Neal, A Riege,. Milton: John Wiley & Sons, Australia, Ltd, 2005.

International Marketing: an asia pacific focus.

Purpose The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other cues such as the country of origin (COO) of products and services. The purpose of this paper is to evaluate the decision-making processes of experts and novices with respect to international brand names, COO and intrinsic quality differences.

Authors: Masaaki Kotabe Antony Peloso Gary R Gregory Gary Noble . more Wayne Macarthur Cathy Neal Andreas Riege Kristiaan Helsen.

New Delhi, . asaaki Kotabhe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege, Kristian Nelsen International Marketing An Asia Pacific Focus Wiley India Pvt. Ltd. 8. Francies Cherunilam International Marketing, Himalaya Publishing House. 9. Albaum International Marketing & Export Management, Pearson Education

Get the Global Edge in Marketing The conceptual framework developed in this book will facilitate an in-depth . The global perspectives inserts are a major strength of the book.

Get the Global Edge in Marketing The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive.

If you want to change a culture, you have to belong to a culture that people want to emigrate to.

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"International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.

A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of 'real world' examples of small to medium sized enterprises (SME's) and multinational corporations (MNC's) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing.

A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME's and MNC's that are increasingly attempting to operate globally.

FEATURES

16 chapters chosen and sequenced to reflect the topics traditionally taught in a typical undergraduate 12 or 13 week International Marketing course.Specific chapters on both International Consumers and Segmentation and PositioningAustralasian and Asia-Pacific data, research and examples are used along side relevant international examples.Each chapter opens with an Asia Pacific scene setter, providing a "real world" examining of the chapter topic.Key Terms and Margin Definitions. Applied Activity at the end of each chapter requires the student to explain, debate and consider information provided in one of the real world examples from the chapter.International Spotlight boxes in each chapter, highlight significant examples from the international marketing environment and relate them back to the theory being discussed.Large End of Book Cases are designed to challenge students with real and current business problems and issues. They require in-depth analysis and discussion of various topics covered in the chapters, and help students experience how the knowledge they have gained can be applied in real life situations.Review questions help students test themselves on the chapter concepts and theories.Discussion questions are designed to serve as mini-cases. Many of the issues presented in these questions are current problems facing international marketing managers that encourage class discussion and further research.
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