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eBook Commonsense Direct & Digital Marketing epub

by Drayton Bird

eBook Commonsense Direct & Digital Marketing epub
  • ISBN: 0749447605
  • Author: Drayton Bird
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: Kogan Page; 5th edition (July 1, 2007)
  • Pages: 434 pages
  • ePUB size: 1646 kb
  • FB2 size 1357 kb
  • Formats azw lrf rtf lit


Direct Marketing International "Direct Marketing International". The book was originally called Commonsense Direct Marketing and back in 2007, it was probably a good idea to include Digital Marketing as well

Direct Marketing International "Direct Marketing International". Read and re-read it. It contains the knowledge of a lifetime. If you read no other book on direct marketing you should find the time to read this on. - - Direct Marketing International. The book was originally called Commonsense Direct Marketing and back in 2007, it was probably a good idea to include Digital Marketing as well. Inevitably technology moves on and this section is dated but it's not a major part of the book. Many other copywriting books focus on the process of creating headlines, openings, bullet points, proof, objection handling and calls to action.

Drayton Bird knows more about direct marketing than anyone in the . Drayton Bird is a wise and wily direct marketer

Drayton Bird knows more about direct marketing than anyone in the world. David Ogilvy, founder of Ogilvy & Mather. Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him. – Sir Martin Sorrell, founder of WPP. Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read earlier in my career. Copywriter, author, multi-millionaire pioneer of infomercials – at one time America’s largest single seller of electronic products.

Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers.

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns.

Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page). Библиографические данные.

Commonsense Direct & Digital Marketing book. Goodreads helps you keep track of books you want to read

Commonsense Direct & Digital Marketing book. Goodreads helps you keep track of books you want to read. Start by marking Commonsense Direct & Digital Marketing as Want to Read: Want to Read savin. ant to Read.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising . Books related to Commonsense Direct and Digital Marketing.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Drayton Bird (author). It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Drayton Bird’s battle cry. And he’s right, every bit of the way. Best reads: Bird’s Commonsense Direct & Digital Marketing. This is the bible, the Alpha and Omega, the book everyone needs to read, the path to better, more successful and more rewarding marketing. And you’d be a complete idiot not to read it. Dario Cavegn. Jun 6, 2017 · 2 min read. If one of the 20th century’s most profound truths was that you are what you read, every marketer and advertiser should have read Drayton Bird’s Commonsense Direct & Digital Marketing at least once.

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.
Comments: (7)
santa
IF you know about Drayton Bird, then you know he's a bit of a legend. If you don't know about him, well then what are you doing in marketing/advertising?

But seriously, this book is a goldmine of marketing ideas and advice that are designed to get results.

If results matter to you, then get this book.

If you want fancy marketing and branding theory, then this is not for you.

It's a big book packed with tips on what to do and how to do it.

All delivered in Bird's irascible and highly amusing style.

As the name implies, it's about direct marketing. In other words the hard nosed approach towards getting the sale and the profit.

It should be required reading for all marketers and advertisers, but sadly it isn't.

That makes it a secret weapon for those of us in the know.
Ienekan
I own an earlier edition of this book, written before
the internet stuff was added.

Still, Drayton Bird is a fine writer and he explains
things lucidly and he has hella' experience and knows
of that which he writes.

He has a good sense of humor. Sort of droll.

No book can cover it all, but this one does a good job
of touching on major points any direct marketer should
really get a grasp of.

It isn't until about half-way through that Bird gets into
Copywriting but he covers a lot of ground quickly in this
area. If you write copy you SHOULD read a lot of books
and read a lot of copy - one book doesn't do it.

It's not obvious to everyone but there are some "copywriters"
out there that don't actually know marketing very well.
They are best avoided if you are paying for copy, and this
book will help you a lot if you are thinking of writing
your own copy or thinking of hiring somebody to do it for you.

Favorite quote (of many):

"If you pay peanuts, you get monkeys"

Funny guy, that Bird.
Wel
The money invested in this book has been one of my wisest choices. Drayton Bird is a first rate author when it comes to Direct Marketing. He's a sincere, funny and knowledgeable man who's given us this excellent book to study a field in which he worked in for decades with some of the greatest ad men of our times.
Shem
What more can I say? David Olgivy said Drayton knows more about Direct Marketing than anyone else. I would certainly say NO one knows more than Drayton (although there is a possibility of his having 1-2 people who are close to his insight).

The only disappointment in the book is that I don't have his autograph in my copy. I need to get to get to the UK to have that drink with Drayton and Madsen (and not forget to take the book to get signed).
Timberahue
I bought this knowing Drayton Bird's expertise and having seen some of his videos. I wanted a low-cost edition, and this one doesn't have the information about digital, internet marketing. No problem because principles of direct marketing stay the same. Packed with useful information.
Kage
It's overwhelming in its completeness. It's a challenge to those who think that people have changed due to the arrival of the Internet.
Great book.
Andriodtargeted
Drayton Bird is a master of the written word. What was good advice for marketers then is STILL good advice today. If you're marketing in the real world, this book is a must-have; and if you're efforts are more internet based, I recommend the revised version "Commonsense Digital and Direct Marketing"
This book has timeless and practical advice on good marketing, and, I dare say, all aspects of it.

If every company or marketer had Drayton Bird's book and followed the advice within, all would surely do very well.

With the exception of those companies who don't treat their customers well, of course.

(Good marketing will bring you customers. Bad service will leave you many unhappy customers who'll leave a bad review.)

This is one book I will surely leave as one of the most precious heirlooms for my children.
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