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eBook The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing epub

by Alison Williams

eBook The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing epub
  • ISBN: 0749450258
  • Author: Alison Williams
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: Kogan Page (January 1, 2008)
  • Pages: 256 pages
  • ePUB size: 1414 kb
  • FB2 size 1163 kb
  • Formats azw lit lrf txt


Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing.

Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions. Alison Williams is Chairwoman of the FDS Group of Companies, which she founded in 1981, and is also the first Chairwoman of the British Field Marketing Council for the Direct Marketing Association in Britain. Roddy Mullin has been a consultant for marketing and sales for the past two decades and is a Vice President of the Central London branch of the Chartered Institute of Marketing. He has written or co-authored several other books for Kogan Page including the bestselling Sales Promotion.

Field marketing can be differentiated from all other marketing activities because it is face-to-face direct . Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. The Handbook of Field Marketing explains both the principles and practices involved in field marketing. The authors reveal the most successful field marketing techniques to ensure profitable brand maximization, whether measured by brand visibility, product availability, positioning, performance against competitors, or overall sales record. Individually or combined, these activities develop brands, and when implemented they can significantly increase the brand's Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing.

Gifts & Registry. Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing.

Field marketing can be differentiated from all other direct marketing activities because it is face-to-face personal contact direct . 2008) " The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing", Kogan Page Limited.

Field marketing can be differentiated from all other direct marketing activities because it is face-to-face personal contact direct marketing. Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing road shows, events and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear return on investment (ROI) to the brand owner. ISBN 978-0-7494-5025-0.

Alison Williams is Chairman of the FDS Group of Companies which she founded in 1981, and is also the first Chairman of the Field Marketing Council for the DMA. Previously Chair of the Field Marketing Association, she has held the chair of the industry body for 11 years

Alison Williams is Chairman of the FDS Group of Companies which she founded in 1981, and is also the first Chairman of the Field Marketing Council for the DMA. Previously Chair of the Field Marketing Association, she has held the chair of the industry body for 11 years. Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. He has been a consultant for marketing and sales for the past two decades, and is a Vice President of the Central London brand of the CIM as well as a member of the Worshipful Company of Marketors' task force for marketing in the UK. Alison Williams is Chairman of the FDS Group of Companies which she founded in 1981, and is also the first Chairman of the Field Marketing Council for the DMA. The Handbook of Field Marketing" explains both the principles and practices involved in field marketing. See all 3 brand new listings.

Alison Williams, Roddy Mullin. If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.

Find nearly any book by Alison Williams. Get the best deal by comparing prices from over 100,000 booksellers. Prehistoric Humberside.

Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these activities develop brands, and when implemented they can significantly increase the brand's return on investment.
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