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eBook Contemporary Marketing (The Dryden Press series in marketing) epub

by Louis E. Boone,David L. Kurtz

eBook Contemporary Marketing (The Dryden Press series in marketing) epub
  • ISBN: 003051391X
  • Author: Louis E. Boone,David L. Kurtz
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: Dryden Press; 3rd edition (January 1980)
  • Pages: 560 pages
  • ePUB size: 1555 kb
  • FB2 size 1223 kb
  • Formats rtf doc lit rtf


Series: The Dryden Press series in marketing. Hardcover: 720 pages.

Series: The Dryden Press series in marketing. Tell the Publisher! I'd like to read this book on Kindle.

Hardcover: 848 pages. Back to top. Get to Know Us. Careers. ISBN-13: 978-0030099472. Shipping Weight: . pounds.

Louis E. Boone, David L. Kurtz

Louis E. Kurtz. Products often begin their lives as something extraordinary and as they grow they continue to evolve. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts.

Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses.

David L. Kurtz has taught at a number of major . and foreign universities and has co-authored best-selling books with Louis E. Boone.

The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. David L. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish.

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