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eBook Designing and Conducting Survey Research: A Comprehensive Guide (Jossey-Bass Public Administratio) epub

by Richard A. Parker,Louis M. Rea

eBook Designing and Conducting Survey Research: A Comprehensive Guide (Jossey-Bass Public Administratio) epub
  • ISBN: 155542404X
  • Author: Richard A. Parker,Louis M. Rea
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: Jossey-Bass Inc Pub; 1 edition (February 1992)
  • Pages: 254 pages
  • ePUB size: 1182 kb
  • FB2 size 1550 kb
  • Formats lit mbr txt docx


Louis M. Rea, Richard A. Parker .

Louis M. ISBN: 978-1-118-76703-0 October 2014 Jossey-Bass 360 Pages. Starting at just £5. 9.

In a comprehensive manner, it explains all major components of survey . Richard A. Parker is professor in the School of Public Administration and Urban Studies at San Diego State University

Louis M. Rea is professor of city planning and director of the Schoolof Public Administration and Urban Studies at San Diego State University. Parker is professor in the School of Public Administration and Urban Studies at San Diego State University.

The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves.

ISBN 13: 9780787908102. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves. Norton Long, Professor Emeritus of Political Science, University of Missouri, St. Louis).

The book is divided into 3 parts

The book is divided into 3 parts. The first looks at the designing of surveys, the second part is an overview of statistical methods to analyse the data gathered from surveys and the last part talks about presenting the findings.

Rea, Louis M; Parker, Richard A. (Richard Allen), 1947 . (Richard Allen), 1947-.

Book by Rea, Louis M., Parker, Richard A.
Comments: (7)
Feri
I have the kindle book, I purchased based on the good reviews.

Just a brief review, in no way is this an advance book for survey design. Just an intro book. I don't think it is really suitable for any academic environment where expectations are high for surveys (mostly social science). I have a good 6 months of survey design experience already, I was looking for more discussion on writing questions and hopefully picking up other advice. If the title was a "beginners guide" and not a "comprehensive guide", it would be more accurately described.

Some examples. all of these I searched the kindle book to see if they were mentioned.

1. Cronback's alpha is not discussed in the book. This is a statistical test that can be run with most stats packages that measure internal consistency for variable that are interval/ordinal/dichotomous.
2. There needs to be citations to journal articles that discuss survey designs / previous research. There is a bibliography in the back, but that is about it. No citations in the actual chapters.
3. I couldn't find information on designing experiments in a survey questions.
4. I don't think idea of a concept to measure is adequately discussed. The word concept is in the book, but there really isn't treatment on how to operationalize a concept for measure in a survey.
5. I couldn't find where missing data (or discussions around) was listed.
6. There isn't adaquete discussion on taking yes/no questions and turning them in the ordinal/likert questions.
7. Inducing variation in variables, isn't given adequate treatment.
8. the discussion on multiple regression/OLS, is short and what is listed isn't a good introduction.

I did ask someone who has 20 year experience writing advance surveys and he/she said their are no good books on surveys design. You really have to read a lot of journal articles and just gain experience.

So if you are truly new to surveys, this book may be the book for you... otherwise I wasted $30....
Unh
The title is misleading. It should be 'An Introduction to Statistics for Analyzing Survey Research Data'. While I haven't actually gone back and counted the pages, it feels like three quarters of the book deals with a rapid succession of a variety of statistical tests. There is a useful but basic introductory section on designing and implementing surveys, but there is insufficient information presented here that would enable the reader to actually conduct, analyze and report on a significant survey. It is definitely NOT a 'comprehensive guide'.

It would be best used as one of several classroom textbooks at the upper undergraduate/beginning graduate level. The class would have to have working sessions to help students work through the various--and useful--examples of how to manually do the various statistical techniques presented. But--and this is very important for me with many years of experience in survey research--there's little discussion of the strengths and weaknesses of each statistical test.

I bought the book because, while I have 40 years of experience doing surveys, it's been about 15 years since I last conducted one, and I wanted to review techniques and update my old learning as I'm currently designing another, extensive household survey in Africa. I did not get what I needed from this book.

My impression is that this is basically lecture material that hasn't been updated since the 1980s (!). There is no mention of using computers, including statistical packages or even the statistics module in Excel (r). The first mention of computers at all is in the section of multiple regressions, but even this isn't new since I worked with these techniques on a mainframe in the 80's.

By the way, if you're aren't conversant and comfortable with statistical formula conventions, you'll find the book difficult to use. If you look at a formula with a large Sigma and freeze, you won't get anything out of the book! The most effective part is that there are numerous examples to work through at the end of each chapter, but if you don't have a statistical calculator, you won't be able to do them. All work is supposed to be done with a calculator, and as I noted, there's no guidance on how to use Excel--let alone SPSS--on how to do the analysis.

There is no discussion on new trends in survey techniques or statistical analysis, and none of the strengths and weaknesses of the different approaches. An enormous amount of work has been done over the past three decades, and none of it is reflected here.

In addition, the diagrams demonstrating the Mode, Median and Mean of a skewed continuous distribution are simply wrong.

Some other details are dated and funny. In the discussion of one set of statistical techniques, the authors present a study that shows that Democrats are less pro gun control than are Republicans. This is so out of date that it is jarring.

The book ends with a section on how to write a survey report. While the outline is appropriate, it confirms my impression that this is a book to be used in a class.

Notes on the Kindle edition: Don't buy it. The fonts are not controlled, and specifically the statistical formulae are in such a tiny font that they are impossible to read, at least without increasing the text font size to the point that you can't read the text describing them. At the same time, the section headings are in such a large font that they push all the ordinary text off the page.

Sorry I don't have any other recommendations.
IWAS
This book is primo in my eyes. You can tell the book was written by professors who also have extensive experience in the field of market research and more specifically designing and conducting sureveys that are BOTH .....reliable and .....valid. A good example of the detail that went into the book are the guidelines for phrasing of questions (p.53...). It covers examples of what you want to find out (question intent), common wording mistakes that can confuse the respondent and specifics on how to correct. Very valuable advice. The rest of the book follows this pattern. Very well done!!!!
Risky Strong Dromedary
I like this book because it is easy to read and explains things so clearly. I bought it because I am doing a thesis and I was depending on it to get to understand how to start research design. However, you have to look for other sources for your practical work like a survey, which the book is lacking the explanation about how to treat raw data and test them. if you are going to take statistics class, then this book might be helpful to give you some details that you might not get from other books or even your professor.
Via
Amazing price, nearly half off the college bookstore price. Shop using your ISBN to be sure to get the right book (different countries have slightly different versions, using the ISBN makes sure you get what you need). Shop Amazon to get the right price. I am amazed that the bookstore of the establishment who charges me 20 thousand dollars a year would need to mark up the textbooks to almost double the price.
Impala Frozen
Great book to gain a better understanding on designing surveys
Seevinev
perfect for math-a-phobes who are intimidated by thought of learning statistics - ideas were presented in a clear, easy to understand, and practical manner with lots of helpful examples and sample problems. i will be recommending this resource to many of my colleagues.
Step-by-step guide to the research process.
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