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eBook Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech) epub

by Catherine Buerkle,Catherine Juon

eBook Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech) epub
  • ISBN: 0789747898
  • Author: Catherine Buerkle,Catherine Juon
  • Genre: Business
  • Subcategory: Marketing & Sales
  • Language: English
  • Publisher: Que Publishing; 1 edition (August 20, 2011)
  • Pages: 320 pages
  • ePUB size: 1861 kb
  • FB2 size 1684 kb
  • Formats azw lit lrf mobi
Catherine Buerkle Catherine Juon Marketing and Sales English

Download EPUB Download FB2

Catherine traces her love of the Internet back to Poland, where in 1991 she began teaching at the University of Warsaw.

In Internet Marketing Start to Finish, Catherine Juon and Dunrie Greiling reveal their hard-won secrets and strategies for better online visibility. Catherine traces her love of the Internet back to Poland, where in 1991 she began teaching at the University of Warsaw. There, she experienced the power of the Internet to transform international communication, from weeks to seconds, in a way we now take for granted.

Similar books to Internet Marketing Start to Finish: Drive measurable . Even us non-marketing professionals could follow the book and get the job done.

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Catherine Juon, Dunrie Greiling, Catherine Buerkle. Download (pdf, . 3 Mb) Donate Read.

This product accompanies. Catherine traces her love of the Internet back to Poland, where in 1991 she began teaching at the University of Warsaw

This product accompanies. Juon, Greiling & Buerkle. 1 Why Online Sales Matter. 1. First Things First .

Catherine Juon Dunrie Greiling Catherine Buerkle10 August 2011 . Internet marketing is the fastest, most efficient way to attract profitable new customers-if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance.

Start by marking Internet Marketing Start to Finish: Drive Measurable . CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing.

CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. ISBN-13: 978-0-7897-4789-1 ISBN-10: 0-7897-4789-8.

This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance

This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance.

Catherine Juon is co-founder and Catalyst of Pure Visibility, passionately leading the charge for companies to grow via the Internet. Catherine believes a similar transformation is taking place in commerce-and dubbed the system of harnessing the power of the Internet for commerce Your Online Sales Engine.

Books related to Internet Marketing Start to Finish.

by Catherine Juon, Dunrie Greiling, Catherine Buerkle. ISBN-13: 978-0-7897-4789-1. Books related to Internet Marketing Start to Finish.

This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. 1 Response to this entry.

Internet Marketing Start to Finish

A breakthrough system for attracting more customers on the Internet

Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship…and, above all, grow profits!

You’ll Learn How To:

• Craft flexible strategies that can quickly learn from experience

• Eliminate "silos" that prevent effective measurement and execution

• Overcome obstacles ranging from culture to processes to individual behavior

• Build a powerful online sales engine to track customers through the entire relationship

• Avoid dangerous data and weed out junk leads

• Integrate web KPIs into business decision-making

• Link web to lead to CRM analysis

• Redefine messages to respond to your key audiences’ personas

• Architect and design sites to improve user experience and conversion

• Write highly findable content, and then make it even more visible

• Start a feedback loop for continually optimizing both tactics and strategy

• Globalize Internet marketing for diverse languages and cultures

• Translate your performance into boardroom-ready reports

CATHERINE JUON, Co-Founder & Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media.

DUNRIE ALLISON GREILING, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience.

CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan.

ISBN-13: 978-0-7897-4789-1

ISBN-10: 0-7897-4789-8

Comments: (7)
ZEr0
There are a lot of internet marketing books out there, but this one stands out. Juon has a remarkably easy style and connects with a wide range of reader experience (from those who know a lot to those who know nothing) fluidly and comfortably. Her accessible style almost masks the incredibly rich trove of resources the book provides. Top that off with a logically formulated, highly practical step-by-step guide to developing internet marketing programs, and you have a book you will keep on your desk and use every day (as I do).
Fiarynara
>>>..."Internet Marketing Start-to-Finish", Circa 2012, is an Excellent, MustRead & Use, Guide to a Breakthrough System for attracting more Customers on the Internet!!!...>>> Internet Marketing is the fastest, most efficient way to attract Profitable new Customers on the Internet---if YOU run it Strategically and Systematically!!!...>>> "Internet Marketing Start-to-Finish" shows YOU how!!!...>>> YOU will discover & learn how-to integrate Marketing , Sales, and Operations functions to work together more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance!!!...>>> Catherine Joun, Dunrie Greiling & Catherine Buerkle, Authorities, Authors, Team & Thought Leaders have put together, in 293+ Pages, 3+ Parts, 10+ Chapters of Rich, Detailed Knowledge, Content, Case Studies, Context and so much more for those among US who are striving to implement a interative, measurable, and repeatable approach to Internet Marketing, deliver better-qualified leads, build an on-line sales engine to track and improve every customer relationship...and above all, grow Profits!!!...>>> If these things are of Interest to YOU, Your Journey begins Now!!!...>>> Ready, Let's Roll!!!...Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech)
>>>..."Internet Marketing Start-to-Finish" opens with Table / Contents, About the Authors, Dedications, Acknowledgments, and an extensive Preface which explains How This Guide Is Organized, How to Use it, and so much more, prior to Part 01 - Building a Formula For Success.
>>>...Part 01 - Building a Formula For Success - 04 Chapters.
>>>...Chapter 01 - Why Online Sales Matter.
>>>...Chapter 02 - What an Online Sales Engine Can Do.
>>>...Chapter 03 - Building a Metrics-Driven Practice.
>>>...Chapter 04 - Breaking Down Silos to Get the Metrics You Need.
>>>...Part 02 - Building the Engine - 04 Chapters.
>>>...Chapter 05 - The Audience Is Listening ( What Will You Say? )
>>>...Chapter 06 - Putting It All Together and Selling Online.
>>>...Chapter 07 - Making Websites That Work.
>>>...Chapter 08 - It's All About Visibility.
>>>...Part 03 - Running the Engine - 02 Chapters.
>>>...Chapter 09 - Running the Feedback Loop.
>>>...Chapter 10 - Special Considerations for International Organizations.
>>>..."Internet Marketing Start-to-Finish" closes with an Appendix : TropiCo's State of the Web Report & the ever helpful Index!
>>>...>>> A Suggestion <<< >>> For YOU to determine if this Breakthrough System has advantages for YOU, Invest / Purchase your copy of "Internet Marketing Start-to-Finish"...NOW / TODAY...Time Is Of The Essence to Discover, Learn & Use "Your Online Sales Engine"!!!...>>> Carpe Diem / Seize The Day!!!...>>> Michael.
Aedem
I have worked in the silo of public relations (P.R.), which used to be separate from marketing.
In many respects that separation is archaic. P.R. and marketing now overlap and co-exist online within
social media websites and communities. I received a review copy of this book and, as non-technical
P.R. professional, I found this book an eye-opener.

Authors Catherine Juon, Dunrie Greiling and Catherine Buerkle are coaches experienced
in dealing with novice and experienced marketers, and they address their readers' concerns
systematically and with clarity.

The authors write in plain, accessible English in order to help readers judge the maturity
of their current online marketing plan. They offer solid methodology for measuring the value of a
program in order to improve it. They also detail simple ways to get significant improvements.

If you're interested in developing and/or refining an Internet marketing plan, Internet Marketing,
Start to Finish provides deep, personal coaching on how to weave together the elements
of a successful web-based plan.
Vizil
As a long-time technical writer, I've had the unenviable job of trying to educate executive stakeholders in my organization that good websites are "works in progress" that need continuous improvement, not pretty "snapshots in time" of where the company was five years ago when the site was purchased. Websites that work also need a coordinated approach to internet marketing that delivers measurable results, but very few companies will devote the resources needed to get real results, or, if they will, know where to start.

Fortunately, this book delivers a step-by-step process for achieving measurable internet marketing results by optimizing website visibility, usability, and analysis--creating what it calls an "online sales engine" that can inform and refine a company's overall marketing strategy. Even us non-marketing professionals could follow the book and get the job done. If Chapter 1 seems a bit like just more loquacious fluff (if you've bought the book, do you really need to be convinced internet marketing is important?), just skip to the Summary the authors have thoughtfully provided at the end of each chapter. Chapter 2 will give you an overview of the process so well organized that you could probably steal most of it for those PowerPoint slides you will need to get buy in from those executive stakeholders. In fact, the book's generally excellent organization compensates much for its somewhat intimidating 300+ page length.

Chapters 3 through 9 detail each step in the process of developing a coordinated internet marketing plan, organized sequentially so you could literally follow the book "start to finish" and arrive at a good place. Numerous tables and illustrations show how to interpret analytics data to track Key Performance Indicators, how to calculate the returns (the calculations tables alone are worth the price of the book), and even more important, how to actually apply this information to improving your overall internet sales/marketing approach. Separate strategies are given for improving sales and ROI through organic (regular) search and Pay Per Click search--an important distinction and a relief for someone to have detailed, rather than waved hands at the existence of both. Especially noteworthy, because unusual, are the suggestions for international organizations in Chapter 10.

A few minor nits I have to pick: The book relies almost solely on Google web tools for its examples. Granted Google may be the most widely used search tool, and Google Analytics is free and therefore also popular, but is it the best? Are there other free or paid tools that are better in some cases? Occasionally, golden nuggets are buried in hidden corridors like the Preface (who but a technical writing geek like me reads the Preface?) or numerous, chatty "case studies" instead of being put up front in the main body of the text. Even though I subtracted a star for these omissions, they don't detract from the value of the book, which I highly recommend.
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