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eBook The Art of Social Media: Power Tips for Power Users epub

by Guy Kawasaki

eBook The Art of Social Media: Power Tips for Power Users epub
  • ISBN: 1591848075
  • Author: Guy Kawasaki
  • Genre: Business
  • Subcategory: Processes & Infrastructure
  • Language: English
  • Publisher: Portfolio (December 4, 2014)
  • Pages: 208 pages
  • ePUB size: 1136 kb
  • FB2 size 1962 kb
  • Formats mobi mbr azw txt


Since the book is subtitled "Power Tips for Power Users", I was under the impression that Guy (and Peg) would .

Since the book is subtitled "Power Tips for Power Users", I was under the impression that Guy (and Peg) would go deeper into the process of establishing an effective social media presence. However, the book was more of: "Hey, I'm popular - I did quirky things, you should do quirky things - maybe it will work - maybe it won't. If you are new to social media and want to study it, then this book is not bad.

Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential .

Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.

Tactical and practical tips to master social media You can watch a seminar based on the book here. If you think you know everything about social media, we dare you to take the test below.

Tactical and practical tips to master social media. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. You can watch a seminar based on the book here. SMART (Social Media Aptitude and Readiness Test).

Solve the mysteries of social media with new book The Media by awasaki and itzpatrick . We’re pinning them on the Art of Social Media Pinterest board

Solve the mysteries of social media with new book The Media by awasaki and itzpatrick. Got social media questions? We got answers in The Media. Power tips to fuel your success. We’re pinning them on the Art of Social Media Pinterest board. Follow Peg Fitzpatrick’s board The Art of Social Media on Pinterest.

This is text book for any social media marketer. This book is designed for the social media marketers. The Art of Social Media is for anyone who wants to build social media following. Guy Kawasaki and Peg Fitzpatrick give all of the stepping steps, and required information even for people who do not have their own content. It explains everything from the setting page up to building up following.

To read this book, upload an EPUB or FB2 file to Bookmate.

Электронная книга "The Art of Social Media: Power Tips for Power Users", Guy Kawasaki, Peg Fitzpatrick. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Art of Social Media: Power Tips for Power Users" для чтения в офлайн-режиме.

Автор: Kawasaki, Guy Название: The Art of Social Media ISBN: 1591848105 ISBN-13(EAN) . Описание: By now it& clear that whether you& promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure.

Описание: By now it& clear that whether you& promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure.

Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the .

Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With over 100 practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Comments: (7)
Daiktilar
Super confused about all the positive reviews of this book. I feel like I have lost some trust in the Amazon review system after this purchase. I have a feeling most people are just Guy-Fans and did not really objectively analyze this book. I kinda want my money back :/ Anywho - I run a Social Media Management company and I am always looking to expand my skill set and stay up-to-date with the ever evolving algorithms, advertising options, best practices for sharing content, etc. Since the book is subtitled "Power Tips for Power Users", I was under the impression that Guy (and Peg) would go deeper into the process of establishing an effective social media presence. However, the book was more of: "Hey, I'm popular - I did quirky things, you should do quirky things - maybe it will work - maybe it won't. I'm Guy! Use my company's product, because - I'm Guy!...oh, yeah, and Peg does some interesting stuff, but I'm not going to go into all those details - cause, well - I'm Guy!"
Spoiler Alert! The chapter on "Getting More Followers" is barely 1 page, with two suggestions: "Share good Stuff" and "Get on a Platform Before Anyone Else"....really? Are those REALLY actionable items? How would he suggest we predict the latest platform and get on there before anyone else - and even if we did, WTF - this is NOT a strategy. Ridiculous.
Finally, and maybe most notably - the print version of the book is even more useless. There are a TON of hyperlinks with no explanation - so you completely miss out on whatever was trying to be illustrated, and almost everything useful is delivered this way. Disappointed.
Brakora
Social media has become a habit for most of us and many of the practices discussed in this book are now habit for people who inhabit facebook, twitter and the like. If you are new to social media and want to study it, then this book is not bad. But if you have already dabbled in social media then you will find much of this book containing stuff you already knew intuitively.

The book is like a mini- social media for dummies in that it contains rather step by step approaches to the following tasks.

How to Optimize Your Profile
How to Feed the Content Monster
How to Perfect Your Posts
How to Integrate Social Media and Blogging
How to Get More Followers
How to Socialize Events
How to Runt Google+ Hangouts on Air
How to Rock a Twitter Chat
How to Avoid Looking Clueless
How to Optimize for Individual Platforms
How to Put Everything Together

The book is a bit of a self promotional missive for Kawasaki's company that is not all bad but something to acknowledge. Kawasaki is trading on his reputation in this book rather than adding to it.

This book is really really basic, almost mechanical in its treatment of topics. If you are looking for something that explains how to work effectively in social media as a whole then I would recommend Zarella's Hierarchy of Contagiousness which is a little old but has helpful ideas.
Nilador
Don't buy the print version of this book! The ebook must be full of hyperlinks that are completely missing from the print version - they are referenced to frequently, but there is no way to access the websites as the addresses aren't even written out in the print book. Waste of money...
Геракл
I have to tell you that the hardcopy version of 'The Art of Social Media' has proven to be a bad buy, and here's the main reasons why:

1. Clearly, this book was written with Kindle in mind loaded with essential hot links to practical examples

2. The links in the book version are obviously useless - the authors could have at least printed the relevant urls. This means having to Google search using each time (time consuming and frustrating)

3. The main font is small and difficult to read (this would not be a problem for Kindle users who can increase magnification)

4. Many of the screenshots reproduced are unreadable. The publishers made the page size far too small!

5. Given that the links do not flow automatically means that the various themes are not joined up, making the read laborious and totally uninspiring. I have struggled greatly and I'm only on page 22 and I have had the book for 2 weeks!!!

Sorry, Amazon but this one sucks!

Amazon gave me a full refund including postage. This time Amazon rocks. Thankyou, thankyou Naresh K
Insanity
Unless you are just starting in Social Media, this book is a very superficial approach. Yes, it contains some interest links to apps and online services, but that is the main benefit of the book. The rest are either obvious advice, or platform specific info that you most probably know if you have ever spent more than 5-10 hours at each one. It reads more like a collage of blog posts. Helpful as those posts may be, they lack a coherent approach or a structure, explaining elements of a social media strategy, how to move from design to implementation per platform, how to harness the power of each platform by addressing its strong points vs other platforms etc. Especially for the case of Facebook the book contained minimal -practically nil- useful advice. Tise review refers to the Kindle edition, where (at least) you can click on the links and check the proposed apps. I am sure that in case of the book, where links are mere words (!) things -without the links- would be desparate! The book reads fine and fast, and requires no more than 2-3 hours of your time. Overhyped and of little value unless its price falls to $3-$5.
mIni-Like
I wish I had know before I purchased the book, but there is so much information missing in the print version. All the underlined words are links to more information/details that are only available in the electronic version. In other words, I feel cheated and as if I am only getting portion of the electronic version while spending more money. This is annoying and frustrating.
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