» » Marketing Identities: The Invention of Jewish Ethnicity in Ost und West

eBook Marketing Identities: The Invention of Jewish Ethnicity in Ost und West epub

by David A. Brenner

eBook Marketing Identities: The Invention of Jewish Ethnicity in Ost und West epub
  • ISBN: 0814326846
  • Author: David A. Brenner
  • Genre: History
  • Subcategory: World
  • Language: English
  • Publisher: Wayne State University Press (October 1, 1998)
  • Pages: 248 pages
  • ePUB size: 1626 kb
  • FB2 size 1641 kb
  • Formats mobi rtf lrf mbr


David A. Brenner, author of German-Jewish Popular Culture before the Holocaust: Kafka's kitsch, wrote that the magazine is an. .Brenner, David A. Marketing Identities: The Invention of Jewish Ethnicity in Ost und West. Wayne State University Press, 1998.

Aschheim, p. 96-97 Aschheim, Steven E. The Nietzsche Legacy in Germany, 1890-1990 (Issue 2 of The Weird and Horrible Library, Volume 2 of Weimar and Now: German Cultural Criticism).

Marketing Identities book. Details (if other): Cancel. Thanks for telling us about the problem. by. David A. Brenner.

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish.

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century.

Brenner, David . 1964-. Note: Detroit: Wayne State University Press, c1998.

Yet Ost und West was not an unqualified success, for it eventually alienated most of its thoughtful contributors by.In the first scholarly monograph on Ost und West, David Brenner tells this story well.

In the first scholarly monograph on Ost und West, David Brenner tells this story well. Its five compact chapters contain a wealth of historical detail.

Jewish Studies Books. Marketing Identities : The Invention of Jewish Ethnicity in Ost Und West. This button opens a dialog that displays additional images for this product with the option to zoom in or out. Tell us if something is incorrect. Book Format: Choose an option. 1 2 3 4 5 6 7 8 9 10 11 12. Qty: Get In-Stock Alert

Marketing Identities: The Invention of Jewish Ethnicity in Ost und West. Each stage of development of ancient art left a number of original works reflecting the peculiarities of the.

Marketing Identities: The Invention of Jewish Ethnicity in Ost und West. Defining "Jewish Art" in Ost und West, 1901-1908: A Study in the Nationalisation of Jewish Culture. Many of them were created by prominent artists and received worldwide recognition.

book by David A. Brenner

book by David A. This work analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world.

Ost und West" is a German magazine of the first quarter of the XX century, associated with the Zionist movement and the Jewish cultural . Brenner D. A. Marketing Identities: the Invention of Jewish Ethnicity in "Ost und West". Detroit: Wayne State University Press, 1998

Ost und West" is a German magazine of the first quarter of the XX century, associated with the Zionist movement and the Jewish cultural renaissance. A unique feature of the magazine is the support of the Jewish artists from different countries of Europe. Articles on art criticism, art history and theory were devoted to the phenomenology of the national art of the Jews and considered the prospects for its evolution. Detroit: Wayne State University Press, 1998. 246 p. Brieger-Wasservogel L. Elias Jacowlewitsch G?nzburg // Ost und West.

This work analyzes how "Ost und West" (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using techniques of modern marketing, such as stereotyping, the editors of this successful journal attempted to forge a minority consciousness. "Marketing Identities" is thus about the beginnings of "ethnicity" as we know it in the late 20th century. As a cultural history of pre-Hitler Germany, this book also addresses whether a German-Jewish symbiosis ever existed, revealing the possibilities and the limitations of multiple identities for turn-of-the-century German Jews. Even though the magazine's editors succeeded in creating a public sphere for pan-Jewishness ("Gesamtjudentum"), they were confronted with serious obstacles such as the negative perception of East European Jews ("Ostjuden") since the Enlightenment by many West European Jews ("Westjuden") and non-Jews. Since the late 18th century, an elite group of intellectuals and policymakers called on the "Ostjuden" to become less Jewish and to regenerate themselves into a group more like "the Germans" or "the French". The "Ostjuden" were increasingly caricatured in literature, the arts and the sciences, a development that had reached a high point as "Ost und West" began publication. As a means of correcting these negative images of Eastern Jews, "Ost und West" attempted to legitimize public expressions of Jewishness in the West, yet its founders knew they would have to reflect the presuppositions of the broader Jewish audience if they were to attract more readers. To influence Jews in Germany (and elsewhere) who knew little about Eastern Jewry, the editors of "Ost und West" appealed specifically to three main audiences (each the subject of a chapter in the book): Jewish intellectuals, middle-class Jewish women, and middle-class Jewish men. Judging by its wide circulation - at least 10 percent of the 625,000 Jews in Germany at its height - "Ost und West" was a success, bringing "Westjuden" closer to "Ostjuden", at least in the public sphere. Such an approach to ethnic identity in early 20th-century Germany is innovative in looking at minority self-stereotyping as an instrument of marketing, not just as a socio-psychological phenomenon to be explained as "self-hatred" or "assimilation". An interdisciplinary study, "Marketing Identities" illuminates contemporary discussions in Europe and the Americas regarding the experience of self-understanding of minority groups and combines media and cultural studies with German and Jewish history. Its negotiation of ethnicity, race, nationalism, gender, class and religion makes "Marketing Identities" appealing to those engaged in debates about multiculturalism and the relationship between "high" and "low" culture.
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