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eBook The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth epub

by Gordon Wade,Sat Duggal,Jeff Saperstein,Hunter Hastings

eBook The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth epub
  • ISBN: 1563180324
  • Author: Gordon Wade,Sat Duggal,Jeff Saperstein,Hunter Hastings
  • Genre: No category
  • Language: English
  • Publisher: Association of National Advertisers (September 2004)
  • Pages: 206 pages
  • ePUB size: 1202 kb
  • FB2 size 1853 kb
  • Formats mobi azw lrf lit


Hunter Hastings is the father of enterprise marketing management. He has consulted globally on consumer marketing for over 30 years.

Hunter Hastings is the father of enterprise marketing management. After a 25-year career in brand management and marketing consulting, he led the initiation of the EMM movement as CEO of Emmperative. He continues this lifework as Managing Partner of EMM Group. Gordon Wade, a Harvard graduate, is an alumnus of P&G's marketing department and the founding partner of the EMM Group.

Autores: Hunter Hastings, Gordon Wade, Sat Duggal, Jeff Saperstein. by. Hastings, Hunter; EMM Group, Inc; Association of National Advertisers. Marketing, Marketing. New York : Association of National Advertisers (ANA). Books for People with Print Disabilities. Internet Archive Books. Uploaded by Lotu Tii on July 25, 2012.

Home Hunter Hastings The New Marketing Mission: How Process .

Home Hunter Hastings The New Marketing Mission: How Process, Metrics, and Technology. Sat Duggal is one of the world's leading consultants in the systemization of marketing and its enablement through IT. He is Senior Partner at EMM Group and lives in California with his wife Sonia.

How Process, Metrics, and Technology Can Unleash Growth. Hunter Hastings is the father of enterprise marketing. Hunter Hastings Gordon Wade Sat Duggal with Jeff Saperstein. Association of National Advertisers. After a 25-year career in brand manage- ment and marketing consulting, he led the initiation of the EMM movement as CEO of Emmperative, a com- pany dedicated to bringing process, metrics, and tech- nology to marketing, funded by Procter & Gamble and Accenture. Gordon Wade, a Harvard graduate, is an alumnus of.

Hunter Hastings, UC Irvine, EIR Program, UCI IBM Watson Think Tank . The New Marketing Mission: How Process, Metrics and Technology Can Unleash Growth more.

Hunter Hastings, UC Irvine, EIR Program, UCI IBM Watson Think Tank Department, Department Member. Hastings and Saperstein argue that forward-thinking organizations must work differently: in roles, not just jobs; in new forms of multifunctional teams, not just departments; in networks, not just rigid structures; and in listening to escalate responsiveness, not just communicating to get the message across.

The New Marketing Mission How Process, Metrics, and Technology Can Unleash Growth by Hunter Hastings, Gordon Wade, Sat Duggal, Jeff Saperstein Hardcover, 206 Pages, Published 2004 by Association Of National Advertisers ISBN-13: 978-1-56318-032-3, ISBN: 1-56318-032-4.

2004 - The idea of combining process, metrics and technology into marketing practice was introduced in the book, The New Marketing Mission: How Process, Metrics and Technology Can Unleash Growth by Hastings, Wade, Duggal, Saperstein. Formal Creation of MO. 2005. Analyst firm International Data Corporation identified the rise of the Marketing Operations function in its annual Tech Marketing Benchmarks study. The first article citing Marketing Operations was published by Gary Katz in MarketingProfs: Marketing Operations: Solving Marketing′s Seven Deadly Sins.

The authors propose a path to seize opportunity for the individual worker and entrepreneur, who can be newly interconnected and augmented by emerging technologies. Values-based individual career and business navigation can thrive and succeed; teams, groups, and networks can be enhanced with a new mode of innovation based on social conversation and connection rather than a commercial, hierarchical, and prescriptive process. The authors provide visual models, case studies, and in-depth interviews with cutting-edge practitioners, who provide insights from real-world experience.

In this book, legendary marketing innovator Hunter Hastings helps you . Hunter Hastings, Jeff Saperstein.

In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. learn faster, act faster, and drive maximum value from every marketing investment you make. How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value

The new demand creation discipline is based on scientific processes to understand customer needs, translate these insights into innovation and effectively take the innovations to market using repeatable systems, metrics and mathematical models.

The new demand creation discipline is based on scientific processes to understand customer needs, translate these insights into innovation and effectively take the innovations to market using repeatable systems, metrics and mathematical models. In addition, companies will innovate via new organizational designs to change how they operate internally across boundaries as well as externally with customers, collaborators and even competitors. Open your organization for growth.

Brand building is the heart of value creation for the 21st century corporation. The EMM Group authors have taken the mystery out of brand building and replaced it with process, metrics, and tools that any company can master. The book is designed to improve organizational and professional marketing management practices for brand value creation and enhancement. Why can these advances be adopted today? Because rapid advances in information technology now enable marketing to be engineered and measured for accountable investment in ways previously impossible. This new capability redefines the role of the marketing director in a profound way. It places him/her at the heart of the corporation's purpose-building the brand and delivering the bottom line with true accountability and the credibility not accorded the marketing function when it was perceived as an arcane art and unreliable process. This will enhance the ability if the CEO, CFO, and COO to leverage marketing to create shareholder value. Now senior management can hold marketing accountable just like other items on the P&L because real metrics will be available to evaluate its progress.
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