» » American Modernism : Graphic Design 1920 to 1960

eBook American Modernism : Graphic Design 1920 to 1960 epub

by Lisa Bodenstedt,R. Roger Remington

eBook American Modernism : Graphic Design 1920 to 1960 epub
  • ISBN: 1856693457
  • Author: Lisa Bodenstedt,R. Roger Remington
  • Genre: Photography
  • Language: English
  • Publisher: Laurence King Pub; 1st edition (October 31, 2003)
  • Pages: 192 pages
  • ePUB size: 1238 kb
  • FB2 size 1930 kb
  • Formats mobi doc txt azw


American Modernism: Graphic Design, 1920-1960. If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat

Author: R. Roger Remington and Lisa Bodenstedt. R. Roger Remington is Vignelli Distinguished Professor of Design at Rochester Institute of Technology and director of the Vignelli Center for Design Studies.

American Modernism book. Start by marking American Modernism: Graphic Design, 1920 to 1960 as Want to Read: Want to Read savin. ant to Read.

American Modernism : Graphic Design 1920 to 1960.

American Modernism is a comprehensive survey of Modernist graphic design as it emerged in America in the period between 1920 and 1960 in various media - advertising, information design, brand identity, magazine.

Roger Remington, Lisa Bodenstedt.

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This is the first comprehensive survey of Modernist graphic design as it. .

Are you sure you want to remove AMERICAN MODERNISM: GRAPHIC DESIGN, 1920-1960.

This is the first book to present a comprehensive survey of the Modernist style as it emerged in America in the periods from 1920 to 1960 in various media - advertising, information design, identity, magazine design, print, dimensional design and posters. It examines the great works which by the mid-century had defined American graphic design. Opening with a section devoted to the emergence of Modernism, the book covers the major historical influences, such as European avant-garde art movements, technology, geopolitical issues, popular culture, educational innovations (such as the Bauhaus), architecture, industrial design and photography. The body of the book then collects together the key works in a chronological order from the 1930s to 1950s. The final section shows the impact of and reactions to this Modernist influence as graphic styles matured into the 1960s and beyond. Each exemplar is accompanied by an extended caption detailing the designer, date, client, connection to relevant context and anecdotal
Comments: (5)
Fiarynara
It's a helpful summation of American Modernism, but there were a few errors (a couple wrong dates and definitions). I didn't feel like a complete picture of American Modernism, as the focus was on only a handful of names in the industry. It was what the author felt was important, and you need to remember going that when reading this book.

It was very informative and I'm glad to have read it!
Paxondano
Just that -- a (good short) survey -- introducing high points of design and its changes in the 20th Century. As a part of the American story, it should be introduced to younger generations. correlating with the rest of American history.
Heraly
The book arrived in perfect conditions and perfect time!, I didn't think that I' didn't get this book
greetings from Buenos Aires
thanks
Anayaron
*This is a reduced size reprint of the original 2003 published book.

Roger Remington has written a fascinating survey of American graphic design and I enjoyed looking at the dozens of illustrations especially those from the late fifties onwards when I was familiar with the work of so many American designers. The work of Otto Storch on McCall's, Lou Dorfsman at CBS and naturally the typography of Herb Lubalin was a strong influence on my work as a publication designer.

The author writes about the development of Modernism in Europe and how it spread to the US with the arrival of many European graphic designers escaping the oppression in Europe during the Thirties. In America they found a receptive country open to new ways of designing for print, which flowered, with the explosion of creativity in the Fifties and Sixties. On page 179 there is a list of many great designers, whose work is the basis of this book, who have died and Remington rightly says that their absence denies emerging young designers creative role models.

The design of the book is first-class (a tip of the hat to Brad Yendle) the images are well selected with a good mix of posters, advertisements, corporate graphics, magazine covers and logos. I would have preferred to see more magazine spreads and at least one example of the amazing 'Upper & Lower Case' publication. All the illustrations have good long explanatory captions.

If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat. I mentioned earlier two designers whose work I love and the following two books are well worth searching out, 'Dorfsman & CBS' by Dick Hess and Marion Muller, 'Herb Lubalin' by Gertrude Snyder and Alan Peckolick. The book that really got me interested in expressive typography and I still think is valid in this digital age is 'Typography' by Aaron Burns, published in 1961.
Qutalan
Roger Remington has written a fascinating survey of American graphic design and I enjoyed looking at the dozens of illustrations especially those from the late fifties onwards when I was familiar with the work of so many American designers. The work of Otto Storch on McCall's, Lou Dorfsman at CBS and naturally the typography of Herb Lubalin was a strong influence on my work as a publication designer.

The author writes about the development of Modernism in Europe and how it spread to the US with the arrival of many European graphic designers escaping the oppression in Europe during the Thirties. In America they found a receptive country open to new ways of designing for print, which flowered, with the explosion of creativity in the Fifties and Sixties. On page 179 there is a list of many great designers, whose work is the basis of this book, who have died and Remington rightly says that their absence denies emerging young designers creative role models.

The design of the book is first-class (a tip of the hat to Brad Yendle) the images are well selected with a good mix of posters, advertisements, corporate graphics, magazine covers and logos. I would have preferred to see more magazine spreads and at least one example of the amazing 'Upper & Lower Case' publication. All the illustrations have good long explanatory captions.

If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat. I mentioned earlier two designers whose work I love and the following two books are well worth searching out, 'Dorfsman & CBS' by Dick Hess and Marion Muller, 'Herb Lubalin' by Gertrude Snyder and Alan Peckolick. The book that really got me interested in expressive typography and I still think is valid in this digital age is 'Typography' by Aaron Burns, published in 1961.

***FOR AN INSIDE LOOK click 'customer images' under the cover.
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