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eBook Campaigning to the New American Electorate: Advertising to Latino Voters epub

by Marisa Abrajano

eBook Campaigning to the New American Electorate: Advertising to Latino Voters epub
  • ISBN: 0804768951
  • Author: Marisa Abrajano
  • Genre: Social Sciences
  • Subcategory: Social Sciences
  • Language: English
  • Publisher: Stanford University Press; 1 edition (April 24, 2010)
  • Pages: 210 pages
  • ePUB size: 1934 kb
  • FB2 size 1292 kb
  • Formats docx lrf azw mobi


Advertising to Latino Voters. Stanford University Press. Campaigning to a Changing American Electorate. Hispanics are different to communicate t. .

Advertising to Latino Voters. Stanford, California.They are complex in their own and unique ways, less partisan, more independent.

In Campaigning to the New Electorate, Marisa Abrajano examines how advertising directed to Latinos impacted voter behavior in the 2000-2004 congressional and presidential elections. a valuable contribution to the area of understanding Latino political behavior.

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Home Browse Books Book details, Campaigning to the New American Electorate:. Campaigning to the New American Electorate: Advertising to Latino Voters. By Marisa A. Abrajano. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics. Sylvia R. Lazos, Election Law Journal. This is a compelling study of campaign advertising in an increasingly diverse nation. The topic is quite timely and the question of how campaigns reach out to Latino voters will continue to be a subject of great importance into the future. The book is fresh, informative, and.

Start by marking Campaigning to the New American Electorate .

Start by marking Campaigning to the New American Electorate: Advertising to Latino Voters as Want to Read: Want to Read savin. ant to Read. Books related to Campaigning to the New American Electorate. This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate.

Finding books BookSee BookSee - Download books for free. Category: Бизнес, Маркетинг, Реклама. 1 Mb. New Faces, New Voices: The Hispanic Electorate in America. Marisa A. Abrajano, R. Michael Alvarez.

A careful read of Abrajano’s recent books brings additional understanding to Latino voter behavior, and by implication, how this key group will influence the electoral game in 2012 and beyond. The main message of these texts is that the Latino vote is complex and evolving and not easy to shoehorn into existing frameworks. Keywords: Latinos, voting, elections, electoral behavior, politics, identity, ethnic groups.

Campaigning to the New American Electorate: Advertising to Latino Voters. Abrajano, Simran Singh.

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors?This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.
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